Course

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Customer Experience Cycle

Customer Experience (CX)

BHD 350Register
Duration Time 30 Hours
Location In-Person
Certificate yes
Lessons 5
Course Content

Course Overview 

The programme is intended to give an appreciation of how to be efficient and effective in the pursuit of customer experience (CX) goals in all required disciplines used to deliver CX Excellence. ​

The fundaments of the customer experience cycle are covered in detail – i.e. prospecting for leads, initiating contact, qualifying leads, presenting offers, overcoming objections, closing sales, and generating referrals. The programme is designed to enable learners to develop knowledge and apply skills relevant to the essential themes that run through the courses – i.e. theories, models, frameworks and principles; processes, techniques and tools; technological and other trends; contextualisation; continuous improvement; and personal development. 

The learners, upon successful completion, will have filled a conceptual and working toolbox of evidence of essential aspects of sales & CX, in the interests of employability, whether in a current job or in a future role. They will see understanding CX is an essential aspect of business success and sustainability. 

Course Objectives

At the end of this course, participants will be able to:

  • Understand generalised knowledge and understanding of the main terminology, facts, misconceptions, concepts, processes, practices and technique relating to CX.​
  • Apply the learned skills in tasks while relating the actions to main concepts and processes of CX.​

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Lessons