Programme Overview
The qualification is designed to provide learners with fundamental knowledge and skills in the field of sales, including the role of a salesperson, the fundamentals of the sales cycles, and selling within the context of Business-to-Business or Business-to Consumer transactions. The qualification comprises three units and 6 NQF Credits, and it is delivered in both Arabic and English languages
The programme is intended to give an appreciation of how to be efficient and effective in the pursuit of sales goals in attracting customers, presenting opportunities to them in a self-confident and appealing manner, closing deals, and putting follow-up initiatives into place. The fundaments of the sales cycle are covered in detail – i.e. prospecting for leads, initiating contact, qualifying leads, presenting offers, overcoming objections, closing sales, and generating referrals.
The programme is designed to enable learners to develop knowledge and apply skills relevant to the essential themes that run through the courses– i.e. models, frameworks and principles; processes, techniques and tools; technological and other trends; contextualisation; continuous improvement; and personal development.
The learners, upon successful completion, will have filled a conceptual and working toolbox of evidence of essential aspects of sales, in the interests of employability, whether in a current job or in a future role. They will understand the role of a salesperson whether in a small business, such as a start-up, or a large, established company; whether in wholesale or retail; or whether selling business to business (B2B) or business to consumer (B2C). This programme recognizes changes such as the use of social networking and their importance for contextualization to Bahrain.
Programme at a Glance
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Total Qualification Time (TQT): 60 hours NQF level: Level 5 NQF Credits: 6 Credits |
Programme Intended Learning Outcomes
At the end of this course, participants will be able to:
1.Demonstrate generalised knowledge and understanding of the main sales concepts, processes and practices.
2.Demonstrate generalised knowledge of how to apply basic skills of completing and adapting a variety of sales tasks.
3.Use information relevant to solving sales-related problems in a variety of business situations.
4.Use basic skills to produce and respond to both oral and written sales-related communications.
5.Provide evidence of being able to take responsibility for the quality of output of both familiar and unfamiliar sales-related tasks.
Comprising Units
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Sales Fundamentals |
2 credits |
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Sales Professional Competencies |
2 credits |
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Sales Customer Relationship Management |
2 credits |